PEOPLE TOLD me it wouldn’t work. My small town of Eureka, Montana, didn’t have a bookstore, so in 2014 I took a course on how to start one. Day one, they said, “A town of 1,400 won’t support a book business unless you already own a building on Main Street.” I didn’t, so I started brainstorming—and landed on the idea of a traveling used-book store.