UPFRONT/LISTEN
Classic Hits, Viral Videos
SOME OLDIES but goodies have been popping up in surprising places. Young music fans are discovering songs of past generations and using them as soundtracks to social media videos on TikTok, Instagram Reels, YouTube Shorts and other platforms. That has led to newfound popularity for some classics:
“Love Grows (Where My Rosemary Goes)” by Edison Lighthouse (1970)
Used for: Photo montages of selfies that show the user’s clothes and personality. Why: Fits nicely with the opening lines: “She ain’t got no money / Her clothes are kinda funny / Her hair is kinda wild and free / Oh, but love grows where my Rosemary goes.”
“Copacabana” by Barry Manilow (1978)
Used for: Dance videos. It’s Gen Z’s time to shine. Why: The song’s infectious rhythm.
“Vienna” by Billy Joel (1977)
Used for: Videos made by 20-something women to remind their overachieving selves to be patient and enjoy life. Why: The lyrics: “Slow down, you’re doin’ fine / You can’t be everything you wanna be before your time.”
“Remember (Walkin’ in the Sand)” by the Shangri-Las (1964)
Used for: Videos of “fails,” such as a toddler drawing on a white wall, a pet attempting a stunt or people falling down while dancing. Why: Because of the song’s iconic “oh no” line. —Elise Ceyral