YOUR PHONE dings with a notification. After checking, do you find yourself then mindlessly scrolling through social media or playing a game?
There’s a reason for such Pavlovian reactions and habitual use. “App makers have gotten clever at not only keeping you interested, but keeping your eyeballs there and wanting to be there,” says Larry Rosen, a psychology professor and coauthor of The Distracted Mind: Ancient Brains in a High-Tech World. Once notifications activate our curiosity, smartphones are designed to ensnare us with messages from friends, news stories and entertainment. “It’s difficult for your brain to shake that,” Rosen says. In his research, he’s found that users unlock their phones up to 108 times per day.