LOOKS MATTER, especially in real estate. A welcoming exterior doesn’t just attract potential buyers—it creates a pleasant, inviting atmosphere for family, friends and neighbors. Studies show that strategic exterior improvements can increase your home’s value by up to 7 percent, translating to significant returns on modest investments. For example, spending about $3,500 on curb appeal can add $12,000 to your home’s value, according to the National Association of Realtors. That’s like finding $8,500 in your garden! Here are some tips to maximize your returns—or just to make your home easier on the eye with cost-effective updates.