Don’t pay full price. Retailers have such frequent sales that you should never pay full price. Consider buying a basic running shoe to walk in if cheaper, because they offer many of the same benefits to walkers as more expensive shoes. And you don’t need the newest model. “A lot of walking shoe stores or running shoe stores will have [older] shoes that are 50 percent off or even further discounted,” says Kaleigh Ray, a running biomechanist, certified physiologist and reviewer at Treadmill Review Guru. “So you’re getting the same quality shoe for much less.”

Be loyal. Signing up for manufacturer and retail newsletters and downloading their apps are great ways to get intel on upcoming sales and access to exclusive coupons, Ray says. Adidas, Foot Locker and Skechers, among others, also have loyalty programs that let you earn points for purchases, which you can use to get discounts on future buys.

Stack your deals. Search for “shoes” on discount code sites like CouponCabin or RetailMeNot to find discount codes you can use at a range of retailers. Add the codes to already discounted items for an even better deal, advises budgeting expert Andrea Woroch.

Track the price of your favorite shoe. When you find a shoe that you love, use an online tool like Ben’s Bargains or Honey Droplist to track its price. The trackers will send you an alert when the price drops. If you’re shopping on Amazon, the browser extension CamelCamelCamel can show you how the price of a given shoe has changed over the past year.

Rotate your shoes. If you see a great deal on shoes—maybe on a big discount day like Black Friday or Amazon Prime Day—consider buying two similar pairs. Then you can rotate between them, giving the foam a chance to decompress between uses. “That midsole foam is going to have air mixed into the foam, and when you’re walking on it, it’s compressing, forcing that air out” Ray says. “The more time the shoe has to rest, the more that air can come back in and it can regain its original shape.” That’s not only good for your feet, but it can extend the life of both shoes.