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What Does That Label Really Mean? Food Packaging, Decoded

Your Money: Live Well for Less

FOOD LABELS DECODED

Use those mysterious little symbols to shop smarter

I ’m one of those annoying shoppers who stand in supermarket aisles squinting at labels. A can of soup, a box of cereal—to me, every package is a good read.

As I hunt for nutritious food, I see official-looking symbols on many labels. They look reassuring, but that might just be the “health halo” effect, says Eva Greenthal, a scientist at the Center for Science in the Public Interest (CSPI): A stamp or a seal can make foods seem like good choices even if they’re loaded with added sugars, sodium and saturated fats.

The federal government is developing a new symbol to help shoppers identify healthy foods, but for now, you’re on your own. These common icons will get you started.

Illustration of a soda can with a QR code and Smart Label logo

SMARTLABEL

Use your smartphone to scan the QR code next to this logo to get detailed product info. When I scanned a box of cake mix, I found an easy-to-read list of ingredients, nutrition facts, allergens and a disclosure that the product contains bioengineered ingredients, also known as genetically modified organisms (GMOs).

Illustration of a bag of bread with a Whole Grain logo

WHOLE GRAIN

The logo of the Whole Grains Council, a nonprofit supported by food companies, appears on grain-based foods like breads and cereals. The stamp comes in different varieties that confusingly look the same. The “100%” stamp means that all grain ingredients are whole grain, with a minimum of 16 grams per serving—for example, one slice of bread. The “50%” stamp signifies that at least half of grain ingredients are whole grain. The basic stamp requires 8 grams of whole grains per serving; the catch is that the bread may contain more refined grains than whole grains.

Illustration of a box of cereal with a Certified Gluten Free label

CERTIFIED GLUTEN-FREE

The National Celiac Association says that foods with these labels are safe to eat for anyone with celiac disease, an immune disorder. Foods not labeled gluten-free may also be OK; go to the NCA’s website (nationalceliac.org) for advice.

Illustration of a yogurt carton with a Kosher U label

KOSHER 

Kosher icons can easily flag certain foods if, say, you are lactose-intolerant or allergic to shellfish. Kosher means food was processed using Jewish religious standards, which ban many animal products, including pork and shellfish, as well as foods combining meat and dairy ingredients. To find foods without meat or dairy, look for the letter U with a circle around it; or the letter K or a K inside a circle logo, adjacent to the word “Parve” or “Pareve.” While these foods have no dairy or meat ingredients, they might include fish or eggs. If the product has the OU or OK symbol and the letter D, M or F, that means it’s a kosher dairy, meat or fish product.

Illustration of a snack bag with a Non GMO Project Verified logo

NON-GMO PROJECT VERIFIED 

The Non-GMO Project’s soal means that the prod­uct was made without genetically engineered organisms that have been altered in a lab, and that it meets the group’s standards, including under­going inspections. Another way to avoid GMOs is to buy organic, according to CSPI. Like many seals, this one can be misleading: Some orange juices are labeled Non-GMO, implying they’re special. But they aren’t, Green­thal says: “There are no GMO oranges.” 

Lisa Lee Freeman, a journalist specializing in shopping and saving strategies, was editor in chief of ShopSmart magazine from Consumer Reports.

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