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Learn From My Money-Wasting Shopping Mistakes

Your Money: Live Well for Less

NEW YEAR’S SHOPPING RESOLUTIONS

Learn from my money-wasting mistakes

Illustration of a handwriting a financial new year's resolutions list. Coupons and a cut credit card are also on the table.

“Live Well for Less” isn’t just the title of this column. It’s a way of life. My mantra: Never buy anything until you’re sure you can’t get it for less!

But I slip up occasionally. So in this column I decided to turn my bloopers into New Year’s resolutions. I’m sharing them early because they’ll help you the most in the holiday season.

1. Use more digital coupons. I can be a lazy couponer when it comes to food. I miss paper coupons! But grocery-store apps are easy to use. Tap on the coupons you want and then scan a barcode in the app at checkout. Or head to Coupons.com for printable coupons. To supercharge your savings, try cash-back apps like Ibotta and Checkout51. Also, sign up for store newsletters and check your email inbox on Fridays, when retailers release the most coupons, according to a SimplyCodes survey.

2. Kick the sale habit. Sometimes when I see a hot coupon or a sale sign, I go berserk. After receiving a 30-percent-off coupon from a drugstore recently, I went on a cosmetics shopping spree. But I didn’t need most items, and some weren’t even bargains. Instead of jumping at a deal, first verify that it’s actually worthwhile.

3. Buy used. It’s better for my budget and the planet. And the many apps and sites dedicated to pre-owned products (Poshmark, ThredUp, Mercari) make it easier. Big retailers also sell used products. Just be sure to read descriptions, reviews and return policies carefully; when buying electronics, look for certified refurbished items.

4. Slow down. I sometimes get antsy and pull the trigger on purchases too early. I know I should wait for big sales, but I want it now! What restrains me is price trackers. They show product price histories, which help gauge whether the current one is high or low. For Amazon purchases, I use the CamelCamelCamel website and the BigBangPrice app. I also love the Honey browser extension’s Droplist feature, which works on Amazon and other websites, such as those of Target, Walmart and Macy’s.

5. Do the homework. Friends often ask me about deals hawked by no-name sellers, usually on social media feeds and online marketplaces—both notorious hangouts for scammers. I tell them to check for complaints, read reviews, and look for a company website with contact information and a return policy. But recently I pounced on a deal ($100 off!) without doing my homework. Later, I found many red flags, including an “F” grade from the Better Business Bureau and a blank profile for the company’s president on LinkedIn. With a lot of calls and a little luck, I managed to cancel my order. Whew!

6. Say no to store cards. I used to collect them like baseball cards. They tempt you with discounts, rewards and special coupons. But they can also ding your credit score and rack up huge interest payments. Average store-card interest rates jumped to a record 30.45 percent this year, reports Bankrate.com, with many cards charging at least 35 percent. That’s far higher than the average credit card rate of about 21 percent. 

Lisa Lee Freeman, a journalist specializing in shopping and saving strategies, was editor in chief of ShopSmart magazine from Consumer Reports.

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