Unless it’s outright fraud, card issuers expect you to try to work with the seller first. Vendors have an incentive to resolve disputes by offering, say, a refund, exchange or repair, since charge-backs can be expensive. Dealing directly with merchants is often the quickest way to get satisfaction and can help you avoid trouble later on. Merchants who lose charge-back disputes may file lawsuits or use collection agencies to recover funds, according to the Elliott Report.