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AARP Bulletin, November 2009
Entrepreneurship has long been popular with older adults. Already, 15 percent of workers ages 50 to 64 are self-employed—and that rises to 25 percent for workers 65 or older, according to the Pew Research Center.
Trina Beaulier’s Freeport, Maine online and retail business, Simply Divine Brownies, is successful by any standard. Her frosted, hand-decorated brownies are tucked into Oscar party gift bags, handed out at corporate product launches, and passed around at celebrity weddings.
Her advice for would-be entrepreneurs: Have sufficient capital to start with, because it may be a long time before the business is profitable.
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