En español | Last year’s turmoil in the stock market, bond market, job market, and credit market has left some Hispanics in financial hardship and many skittish about making financial decisions. In three areas of finance especially—cash flow, savings, and jobs—questions abound as to how to best proceed in this highly uncertain economy. These sure-fire strategies can help boost your sagging finances.
Tighten your budget
Perhaps last year you were banking on a raise or bonus that never came. Or you counted on earning more than the paltry 1 percent you’re now earning on your savings. Although Hispanic spending power is predicted to reach $1 trillion this year, many Hispanics are having to adapt to lean times. Experts say that many households, with a little creativity, can lower their expenses without hardship.
What to do: Hispanics’ largest monthly expenses are housing, followed by transportation. “One way Hispanics can save money without lowering their standard of living is to look for better car insurance deals,” says Alicia Morga, chair and CEO of Consorte Media, a marketing firm focused on Hispanic consumers. The average driver spends $120 to $130 a month on car insurance. Often, simply by combining auto and home policies and perhaps increasing deductibles, you can save 10 percent or more, says Morga. “Just call your insurance provider and ask for a quote.” Get quotes from competitors, too.
Cathy Pareto, MBA, CFP, of Cathy Pareto and Associates, a financial planning firm, recommends negotiating. From retail stores to newspaper subscriptions to doctors’ bills, you can often knock dollars off every bill you have, simply by asking. “El que no llora, no mama” (If you don’t ask for it, you won’t get it), she says. While U.S.-born consumers are just waking up to the power of negotiating, it’s second nature to people raised in Latin American countries, where negotiating is a way of life, she says.
Finally, says Alejandro Marguia, with the McLean Asset Management Corporation: “I’ve seen Hispanics spend $10,000 to $15,000 [on quinceañeras]. I suggest spending perhaps half as much on a party and putting the other half into a college fund.”
Invest with confidence
Wild volatility in the financial markets has led many investors to rush to cash (held in savings accounts and money market funds, if not under the mattress) to safeguard their savings. Such cash hoarding may be especially prevalent among Hispanic investors, who, says Pareto, “even in good times, lean strongly toward conservative investments. There’s a tradeoff between risk and return, and going too safe with your money—by storing it in such things as low-yielding savings accounts—can be detrimental to your wealth in the long term.”
What to do: The antidote is to have a well-diversified portfolio that includes “safe” money as well as investments that can fluctuate in value but tend to produce greater returns. Yes, even the portfolio of retirees and near-retirees, which should lean conservative, often warrant the inclusion of some stocks.