If you've been counting down the days to Amazon's postponed Prime Day 2020, you're not alone: Two-thirds of U.S. consumers plan to make a purchase during the e-commerce giant's annual sales extravaganza, according to a survey by coupon marketplace RetailMeNot.
After weeks of speculation and rumor, the wait for a date is over. Amazon announced Monday that its biggest annual event will take place on Oct. 13 and 14. Typically held in July but delayed this year by the coronavirus pandemic, Prime Day features discounts of up to half off on electronics, home goods and many other products.
The newly revealed dates are about the latest Amazon could have held Prime Day without butting into big brands’ preparations for Black Friday and Cyber Monday, says Trae Bodge, who tracks retailers’ sale plans and regularly rounds up top deals on her smart-shopping site True Trae.
Given its proximity this year to the mega-shopping days following Thanksgiving, "it’s very likely that the Prime Day prices will be quite similar to what we’ll see on Black Friday," says Matt Wehner, a shopping expert at holiday retail guide BestBlackFriday.com.
Here's a little Prime Day history, and some expert advice on what to expect from the big sale.
What is Prime Day?
Amazon inaugurated Prime Day on July 15, 2015, as a midsummer shopping holiday offering deep discounts on a wide range of products to Prime members, who pay $12.99 a month or $119 a year for free two-day (or sooner) shipping on many products, Prime Video streaming and other benefits.
Since then, Prime Day has grown into Prime Days, with last year's model being the first to run for 48 hours. Amazon reported that shoppers in 18 countries purchased more than 175 million items last year. Total sales exceeded $7.1 billion, according to e-commerce research firm DigitalCommerce360.
If you're not a Prime member, you don't get the discounts, but Amazon does offer a free 30-day trial membership. As long you time the trial period to include Prime Day, you can sample the sales without necessarily committing to the membership fee.