They’re not only mailbox stuffers. The 19 billion catalogs mailed to Americans every year consume 3.6 million tons of paper and 53 million trees.
If you want to stop the deluge at your house, check out Catalog Choice, a new online service that will tell merchants “thanks but no thanks” on your behalf. The service is free, and it’s simple. Just register at www.catalogchoice.org to search and decline.
You can also add an entry. The site, endorsed by the Ecology Center in Berkeley, Calif., the National Wildlife Federation and the Natural Resources Defense Council, launched Oct. 9. As of April 1, 694,478 people had opted out of 9,181,316 catalogs.