Join us at 1 p.m. and 7 p.m. ET TODAY for two coronavirus tele-town hall events! Find out more.
Living on a Budget
by Joan Rattner Heilman, From the AARP Bulletin Print Edition, January 1, 2011
Many of us figure store-branded food is second-rate compared with the well-known names. Consumer Reports magazine begs to differ. Its trained tasters compared store brands with big brands in 21 food categories and found that the generic tasted as good in 11 categories, better in three and not as tasty in seven.
Nutritionally there was no significant difference. Store brands often cost about 30 percent less, Consumer Reports says, in part because you're not paying for the national brands' research, marketing and fancy packaging. Also, some companies simultaneously manufacture the private labels and big-brand names.
Joan Rattner Heilman is a frequent contributor to the AARP Bulletin.
Please leave your comment below.
You must be logged in to leave a comment.
Featured AARP Member Benefits
See All >
You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits.
Your email address is now confirmed.
You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age.
You can also manage your communication preferences by updating your account at anytime. You will be asked to register or log in.
In the next 24 hours, you will receive an email to confirm your subscription to receive emails
related to AARP volunteering. Once you confirm that subscription, you will regularly
receive communications related to AARP volunteering. In the meantime, please feel free
to search for ways to make a difference in your community at