With an interest in learning more about those individuals and organizations in which adults place their trust and on behalf of the AARP Bulletin, in January 2013, AARP Research & Strategic Analysis fielded a short survey in January 2013.
Key Findings include:
- Adults of all ages place more trust in individuals closest to them—their spouse (98% having a great deal or some trust), their best friend (94%), and their own doctor (93%). Conversely, adults of all ages have the least trust in those more distant from them—Corporate CEOs (45%), strangers (35%), and used car salespersons (34%).
- Just under half (48%) of those taking the survey reported having a spouse and said they have a great deal (92%) or some trust (6%) in their spouse (98%).
- High levels of trust (a great deal or somewhat) were also reported for local police (88%), neighbors (84%), and one’s banker (82%).
- The President received a trust score of 66%, which is about the same level of job approval reported in other surveys fielded in late January 2013.
- There are some minor, but significant differences by age groups (18-49 vs. 50+). For example, just over six in ten (63%) adults age 18 to 49 report they trust their member of Congress, compared to just over half (56%) of those 50 or older who say they trust their member of Congress.
- Similarly, there are some minor, but significant differences by gender (men vs. women). For example, women reported higher levels of trust in the President (72%) than did men (62%).
The study was conducted for AARP via telephone by SSRS, an independent research company. Interviews were conducted from January 23 – 27, 2013 among a nationally representative sample of 1,022 respondents 18 years of age or older. For more information, contact Albert Hollenbeck at 202-434-6280.
Hollenbeck, Albert. Americans' Trust in Organizations and Individuals: An AARP Bulletin Survey. Washington, DC: AARP Research, February 2013. https://doi.org/10.26419/res.00066.001