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Report Tackles Stereotypes About Aging

Toward a new vocabulary

Frumpy, feeble, geezers. These words are all on a new "no-no" list in a new style guide entitled "Media Takes: On Aging."  The guide lays out how the press, advertisers, and Hollywood should depict older adults in an unbiased way.

From the International Longevity Center: "With the longevity revolution, humankind enters a new and unprecedented stage of development, the impact of which is even greater because of its rapidity. This report/styleguide is an important step in overcoming ageist language and beliefs by providing journalists and others who work in the media with an appropriate body of knowledge, including a lexicon that helps redefine and navigate this new world."

To find out more, and to purchase the report, visit the ILC.

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