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Boomers Reduce Sugar, Eat Healthier This Year

A survey finds that consumers are focused on healthy eating and food labels

Spoon pouring sugar into coffee mug

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Nearly half of all consumers surveyed said they plan to eat less sugar or buy more no-sugar-added products this year.

A nationwide survey has found that 53 percent of boomers plan to cut back on sugary foods in 2018, reflecting a trend toward healthy eating habits.

Conducted by Wakefield Research for Label Insight, a research group that focuses on food labeling, the survey indicates that boomers and adult women of all ages are especially conscious of the health hazards of consuming too much of the sweet stuff.

Nearly half of all consumers surveyed (47 percent) said they plan to eat less sugar or buy more no-sugar-added products this year. That includes 52 percent of women, 41 percent of men and 40 percent of millennials.

The survey of 1,023 Americans also found that many boomers (33 percent) put a high priority on food labels that consumers can easily understand. Millennials are somewhat more concerned than boomers about finding organic food options.

Two-thirds of those surveyed (67 percent) said they will put a high priority on healthy or socially conscious food purchases this year.

Aside from less sugar, the next most prominent purchase factors are natural ingredients, such as products with no artificial colors or flavors (37 percent) and more sustainable products and ingredients (22 percent).

One in five millennials surveyed said they are likely to choose gluten-free, vegan, ketogenic or Paleo diets. One in 10 boomers (11 percent) said the same.

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