Poll: Perceptions of Boomers; Generation Beliefs

Do you agree that baby boomers:

	18-45	46-53	54-64	65+
Are very self-reliant, strong spirited and driven	76%	85%	87%	72%
Are skeptical of the government	73%	81%	79%	75%
Are passionate about personal causes they endorse	74%	79%	80%	64%
Try to look youthful	67%	85%	81%	76%
Have grown up to expect comfort, convenience and fun	59%	77%	72%	79%
Act younger than their actual age	59%	78%	76%	67%
Are savvy about finances and financial planning	58%	65%	75%	63%
Do not feel that the term "senior" applies to their generation	56%	71%	67%	61%
Question authority	54%	66%	70%	68%
Fear the natural aging process, especially the increasing dependence and frailty that can accompany it	55%	66%	66%	62%
Will only engage in volunteer work if it is meaningful	55%	68%	67%	61%
Have a strong entrepreneurial bent	57%	64%	70%	56%
Base purchases on ethics and social consciousness, such as the environment	49%	66%	71%	68%
Are very knowledgeable about technology	38%	73%	75%	80%
Plan to reinvent themselves in a second and more fulfilling career	47%	66%	60%	60%
Lack confidence in American institutions	45%	56%	58%	60%
Question religious insitutions	44%	63%	59%	59%
Believe medical breakthroughs will enable them to live past 100 years old	39%	48%	47%	48%
Are self-absorbed	30%	45%	37%	60%
Are not loyal to products based on their brand	29%	38%	48%	45%

Do you agree that compared to your parents' generation, your generation will:

	18-45	46-53	54-64	65+
Continue to work in retirement	78%	88%	87%	78%
Live longer in retirement	57%	75%	82%	89%
Be in better health in retirement	51%	68%	78%	85%
Travel more in retirement	50%	68%	75%	80%
Have more money in retirement	31%	45%	54%	65%

Survey of 1,507 adults age 18 and older conducted by GfK Nov. 26-28, 2010.

Poll: Perceptions of Boomers