Poll: Prescription Drug Advertising
Where have you heard or seen prescription drug advertisements?
18-49 |
50+ | |
Direct mailings | 6% | 10% |
E-mail |
12% | 8% |
Internet | 22% | 14% |
Magazines |
31% | 30% |
Newspapers |
13% | 21% |
Outdoor advertising |
7% | 8% |
Pharmacy |
17% | 11% |
Radio |
18% | 10% |
Television | 74% | 84% |
Other | 8% | 5% |
Have not heard or seen prescription drug advertisements |
8% | 5% |
Don’t know |
2% | 2% |
Refused |
1% | * |
Have you ever asked your doctor for a prescription that you saw advertised?
(asked of respondents who have heard or seen any prescription drug advertisements)
18-49 | 50+ | |
Yes |
11% | 9% |
No | 89% | 91% |
Did you …
(asked of respondents who have ever asked their doctor for a prescription drug they saw advertised)
18-49 |
50+ | |
Receive a free sample of the advertised medicine |
16% | 45% |
Receive a prescription for the advertised medicine from your physician |
49% | 29% |
Not receive a prescription for the advertised medicine because it wasn’t an appropriate medication for you | 28% | 24% |
Look for other ways to obtain the advertised medicine |
1% | * |
Don’t know |
2% | 1% |
Refused |
5% | 2% |
Do you think advertised prescription drugs are…?
18-49 |
50+ | |
Usually more expensive than unadvertised drugs to treat the same condition |
56% | 49% |
Priced about the same as unadvertised drugs to treat the same condition |
25% | 25% |
Usually less expensive than unadvertised drugs to treat the same condition |
9% | 5% |
Don’t know |
9% | 21% |
Refused |
1% | * |
By law, prescription drug advertising must include safety and side effect information. Do you usually read this information?
18-49 |
50+ | |
Yes |
73% | 68% |
No | 25% | 31% |
Don’t know |
* | 1% |
Refused |
1% | * |
Do you find such information…?
(asked of respondents who read the safety and side effect information)
18-49 |
50+ | |
Helpful | 68% | 68% |
Confusing |
14% | 23% |
Frightening |
15% | 15% |
Unnecessary |
2% | 4% |
Don’t know |
* | 1% |
* Percentages less than 0.5
Survey of 1,019 adults age 18 and older conducted by SSRS Sept. 22-26, 2010.
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