Poll: Prescription Drug Advertising
Where have you heard or seen prescription drug advertisements?
| 18-49 |
50+ | |
| Direct mailings | 6% | 10% |
| E-mail |
12% | 8% |
| Internet | 22% | 14% |
| Magazines |
31% | 30% |
| Newspapers |
13% | 21% |
| Outdoor advertising |
7% | 8% |
| Pharmacy |
17% | 11% |
| Radio |
18% | 10% |
| Television | 74% | 84% |
| Other | 8% | 5% |
| Have not heard or seen prescription drug advertisements |
8% | 5% |
| Don’t know |
2% | 2% |
| Refused |
1% | * |
Have you ever asked your doctor for a prescription that you saw advertised?
(asked of respondents who have heard or seen any prescription drug advertisements)
| 18-49 | 50+ | |
| Yes |
11% | 9% |
| No | 89% | 91% |
Did you …
(asked of respondents who have ever asked their doctor for a prescription drug they saw advertised)
| 18-49 |
50+ | |
| Receive a free sample of the advertised medicine |
16% | 45% |
| Receive a prescription for the advertised medicine from your physician |
49% | 29% |
| Not receive a prescription for the advertised medicine because it wasn’t an appropriate medication for you | 28% | 24% |
| Look for other ways to obtain the advertised medicine |
1% | * |
| Don’t know |
2% | 1% |
| Refused |
5% | 2% |
Do you think advertised prescription drugs are…?
| 18-49 |
50+ | |
| Usually more expensive than unadvertised drugs to treat the same condition |
56% | 49% |
| Priced about the same as unadvertised drugs to treat the same condition |
25% | 25% |
| Usually less expensive than unadvertised drugs to treat the same condition |
9% | 5% |
| Don’t know |
9% | 21% |
| Refused |
1% | * |
By law, prescription drug advertising must include safety and side effect information. Do you usually read this information?
| 18-49 |
50+ | |
| Yes |
73% | 68% |
| No | 25% | 31% |
| Don’t know |
* | 1% |
| Refused |
1% | * |
Do you find such information…?
(asked of respondents who read the safety and side effect information)
| 18-49 |
50+ | |
| Helpful | 68% | 68% |
| Confusing |
14% | 23% |
| Frightening |
15% | 15% |
| Unnecessary |
2% | 4% |
| Don’t know |
* | 1% |
* Percentages less than 0.5
Survey of 1,019 adults age 18 and older conducted by SSRS Sept. 22-26, 2010.
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