Skip to content

Great Second Careers: Explore How 22 People Over 50 Found Happiness and Success. Read More


Are Consumers Well Informed About Prescription Drugs? The Impact of Printed Direct-to-Consumer Advertising

Prescription drug manufacturers are projected to spend $2 billion on direct-to-consumer (DTC) advertising in 2000, appealing to consumers to influence physician prescribing. In this Issue Paper, Lisa A. Foley and David J. Gross report the results of an AARP Public Policy Institute study of consumer perceptions, and the impact of direct-to-consumer (DTC) printed advertising as a source of consumer information about prescription medications. What are the implications for public policy?

Join the Discussion

0 | Add Yours

Please leave your comment below.

You must be logged in to leave a comment.

Next Article

Read This