Bolero fans can do more than just purchase the Bolero Project CD. ArtistShare, an interactive online platform, allows fans to become sponsors—similarly to how the Medici family of Italy sponsored the great artists of the Renaissance—and gain access to the creative process.
Depending on their degree of sponsorship, participants can receive an autographed and personalized limited-edition Bolero Project CD, obtain iPods pre-loaded with the artists’ favorite music, receive the original signed music chart used in the recording session, get complementary admission for one year to any performances, and even gain a credit listing as executive producer on the new recording, says Leonardo Granados, the project’s main vocalist.The online platform, he says, frees musicians from some of the limitations imposed by traditional recording companies. Since artists obtain the financial support of their followers in the early stages of the process, they can concentrate more on producing the most appealing work with less consideration given to whether it’s marketable.
“From the start, we wanted to avoid the limitations to the creative elements in our work,” Granados says. "ArtistShare’s platform grants us the freedom to work on a product more in line with our conception, our feeling, and our artistic inclinations.”