The movie features Eugenio Derbez, one of the hottest stars in Mexico today. McNamara says it also doesn't hurt that 60 to 75 percent of the U.S. Hispanic moviegoing audience is from Mexico.
The film follows 30-year-old cardiovascular surgeon and part-time disc jockey Javier (Derbez), who marries María (Alejandra Barros) in Mexico City. The two plan to start a new life in Miami. María is the first to move, while Javier stays in Mexico to pack up their lives. But on his way to the airport, Javier receives a call from his wife telling him she's seeing another man and using that standard psychobabble refrain, "It's not you, it's me." With no job and no wife, Javier remains in Mexico City to soak in his misery — and here the comedy begins. Javier, the heart surgeon with the broken heart, confronts the slings and arrows often aimed at hopeless romantics.
The studio takes a more serious turn with its next release, Abel, director Diego Luna's first full-length feature film. In this comic melodrama, a wordless 9-year-old boy returns home — against medical advice — after two years in a psychiatric hospital. Once home, he tries to fill the void left by his truant father.