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November 29, 2010
If you're over 50, chances are you skipped the Black Friday sales and decided to shop online today, instead.
Today, after all, is CYBER MONDAY — cue Michael Buffer sound effect — and, according to recent polls, people over 50 are increasingly more likely to skip the lines and wait for sales online.
Cyber Monday sale shopping is especially increasing amongst Boomers. Why? Some say it's the highly touted (and disputed) "tryptophan effect." Others say Boomers are simply catching up to their younger tech-savvy counterparts. Regardless, retailers are paying attention.
Where did all this "Black Friday" and "Cyber Monday" business come from, anyway? Here's a brief history of our self-induced post-Thanksgiving trends.
But maybe the polls and flurry of trend stories are all wrong. Were you out shopping Friday? Will you join the masses online today?
Or are you like this guy, tired of being lumped in one monolithic group by retailers and society alike?
Let us know.
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