Leadership Development Helps Solve Challenges

Facebook How-To Video Series

NRTA and AARP TEK have teamed up to create a series of three videos to help retired educators set up and grow their presence on Facebook. Facebook is a powerful tool that can help retired educators in many ways — networking and socializing, building awareness of Retired Educators Associations, or even growing a small business. You’ll learn everything from setting up a Facebook account to finding friends and even advertising.  

The videos are as follows and can be viewed at these links:

1. Getting Started With Facebook 
   
2. Stepping Up Your Facebook Presence
   
3. Harnessing the Power of Facebook
   

Also available are more social media videos and resources courtesy of AARP TEK.

Image and Branding Toolkit

As part of NRTA’s efforts to provide strategic support to the state REAs, we developed fact sheets to enhance each REA’s image and branding efforts. Ultimately, the fact sheets in this toolkit can help enhance each REA’s membership recruitment and retention programs.

The fact sheets are:

• The REA Brand  
• Mission Statement 
• Vision Statement 
• Powerful Messages 
• Elevator Pitch

Igniting Positive Change for Your Organization

NRTA partnered with Kristi Daniels, author of Thrive 9 to 5: Your Guide to Peak Performance at Work, to create e-briefings to inspire leaders and ignite positive change within your associations. She shares best practices from today’s leaders in high performance and human motivation. Discover, share and replicate strategies within your leadership and volunteer teams that can make an immediate positive change in your association.

This e-briefing series is designed to assist REA leaders to develop an action plan that will:

• Inspire members and leaders
• Create a dynamic culture
• Drive member recruitment, retention and strategic planning efforts

More information on the e-briefings and the links are below:

Inspiring Winning Attitudes: How to Revolutionize Your Volunteer Base enables you to discover how to incite a “Yes we can!” attitude. The presentation includes a framework you can immediately put into action to uncover the mystery of personal motivation. You’ll also learn how to tap into a volunteer’s inner enthusiasm and drive using the latest science in human performance. Inspiring Winning Attitudes: How to Revolutionize Your Volunteer Base is available here.

7 Secrets of Strategic Messaging: Create Messages that Mobilize Volunteers to Action will help supercharge your marketing messages. If you’ve ever wondered how to strengthen messaging to better engage members and prospective retirees, this is a valuable resource you don’t want to miss. You’ll discover secrets to connect, engage and mobilize your audience. You also will learn how to enhance your message to recruit and retain members while fostering participation. 7 Secrets of Strategic Messaging is available here.

The Power of a Values Driven Community will help REAs unify their volunteer base around core values. You will discover the power of values, along with ideas for defining those values. You also will learn how to use these values to engage your volunteers and members while driving your organization forward. This e-briefing also offers insight on how values can help drive member recruitment and retention activities. The Power of a Values Driven Community is available here.

Living the Culture of Service helps organizations strengthen their culture of service. You will see how service empowers volunteers to give back in meaningful ways and connect to a purpose greater than themselves. It will also provide your leadership team with a structure to prioritize your strategic planning, programs and initiatives. Living the Culture of Service is available here.