Lawrence Flanagan is the president of AARP Services Inc. (ASI), a wholly owned subsidiary of AARP founded in 1999. AARP Services manages the wide range of products and services that are offered as benefits to AARP’s members.
Flanagan had been president of New Tech Haven LLC, which he founded in January 2013. He was formerly executive dean at the University of New Haven College of Business.
Flanagan is regarded as one of the most accomplished global marketing leaders in the country. Before his career in academia, he spent nearly three decades in corporate America as an executive at MasterCard Worldwide, the Procter & Gamble Co. and L’Oréal USA.
As the global chief marketing and communications officer at MasterCard, he managed a $1.5 billion budget and a staff of more than 200 professionals, directed marketing strategies in more than 50 countries and helped launch the company’s hugely successful “Priceless” advertising campaign. He also established strategic partnerships with Major League Baseball, the PGA Tour, numerous NFL teams, Champions League soccer in Europe and the Rugby World Cup. He was also a member of the executive team that spearheaded MasterCard’s highly successful initial public offering in 2006. Flanagan retired from MasterCard in 2010 after 14 years of service.
At L’Oréal he played a leading role in the company’s successful acquisition of the Maybelline cosmetics brand. While at Procter & Gamble, he was an influential member of the Max Factor Co. and Shulton Inc. acquisition teams.
After earning his bachelor’s degree from the University of New Haven, Flanagan spent five years in New York working at some of the world’s largest advertising agencies.
He earned six Effie awards from the American Marketing Association, the most prestigious honor among marketing professionals, and was recognized as one of the “25 Most Influential People in Sports” in 2004 by SportBusiness International. In 2008 the Ad Club of New York named Flanagan “Advertising Person of the Year.” In 2013 the University of New Haven awarded him a Doctor of Business Administration honoris causa.
Flanagan, who is a former national co-chair of the CMO Collective, sat on Save the Children’s steering committee on newborn and child survival and previously served on the University of New Haven Board of Governors. He is on the advisory boards of New Tech Haven, Visitdays.com, NXT-ID and Fraud.net.
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