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En español | From age-defying beauty serums to tummy tucks and a penchant for sushi, boomers have made billion-dollar industries out of countless products and services that barely existed when the first of the 78 million-strong generation was born in 1946.

Just as they transformed society in the 1960s, creative boomer entrepreneurs and big-spending boomer consumers have dramatically overhauled the marketplace. In 2009 alone, Americans ages 50 to 65 laid out an average $42,600 per person on products and services, half of all consumer spending, according to the financial services website Bundle. … Back to Article

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