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Baby Boomers Envision Their Retirement: An AARP Segmentation Analysis

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This 110-page report (in PDF format), written by Roper Starch Worldwide, Inc. for AARP, describes findings from a survey of 2,001 Baby Boomers interviewed by telephone in April 1998. Fully 80% of Boomers expect to continue working at least part-time during their retirement years--more than one-third for the sake of enjoyment work provides, but about one in four for the needed income. While most Boomers are optimistic about their future, nearly one in three feel ill-prepared and pessimistic, largely because of concerns about finances and/or access to health care. Boomers are segmented into five groups based on their attitudes, expectations and behaviors with respect to retirement.

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