Winning Years: 2011, 2009
Industry: Automotive
Location: Munich, Germany
Website: www.bmwgroup.com
Employees: 69,518; Percentage over age 50: 23.1
With Today for Tomorrow, BMW Group has created a holistic and cross-cutting approach to addressing demographic change at the workplace. This program comprises innovative initiatives in the areas of health promotion, training and knowledge management, work environment, and personalized retirement models. When staffing a new production plant a few years ago, BMW specifically targeted unemployed older job seekers to ensure a well-balanced age structure to support the regional labor market. Moreover, BMW recently opened a new assembly hall specifically designed to support healthy aging of its workforce.
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