1. Stayed focused on two or three core promotional messages. Consumers do not have the time or interest to absorb a long list of messages from any one company. Some folks who execute well on “less is more” — Apple, Geico, WalMart, and makers of luxury goods like Rolex, Patek Philippe, and Johnny Walker. Also two hospitals — Cleveland Clinic and Lenox Hill in New York City. … Back to Article
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