Colleges and universities provide a number of opportunities for alumni to stay connected to their alma mater. Many alumni groups sponsor professional development programs and business networking events. At George Mason University in Fairfax, Va., another winner of the AARP Best Employers for Workers Over 50 award, an electronic newsletter and dynamic website provide career information to alumni. Mason's Alumni Affairs Office constantly updates career services resources on the alumni website's benefits page. Many of the school's 140,000 alumni frequently check the events calendar and links to the university's many career resources, such as the online job search engine HireMason.
Companies can establish themselves as preferred employers and meet potential job candidates by participating in targeted events on and off campus. Some examples of typical events include:
- Requests for speakers or corporate advisers from professional organizations with student affiliate chapters or clubs. For example, the Society for Human Resource Management has 450 affiliated student chapters in schools across the country.
- Requests for guides for student affiliate chapters that send officers and members to professional meetings and conferences.
- Guest speakers for classes, sought by faculty.
- Panelists for specialized career days.
Most important, networking opportunities abound at these events. Employers and candidates get to know one another through shared professional interests, far in advance of job postings and interviews.
More Than Talent Recruitment
Colleges and universities provide many opportunities for employers to recruit the best multigenerational, multicultural talent through campus career services. Participation in a range of career events can greatly increase awareness of an employer by the entire university community. These events frequently are reported by campus journalists, and a savvy organization can use this enhanced awareness to promote its brand. Campus news coverage often is multimedia — Web, print, radio and video — so a highlighted employer can enjoy the benefits of good publicity, at no cost, while recruiting the best talent.