Alert
Close

Tell your senator to end the gridlock and renew the Older Americans Act now. Learn more

Highlights

Open

 

Contests and
Sweeps

Free Fun!

AARP Games - Play Now!

PROGRAMS & resources

Best Employers for Workers Over 50

Check out the winners list and latest news about this AARP recognition program.

Employer Resource Center

Attract and retain top talent in a changing workforce.

Your Own Business

Information for business owners, entrepreneurs and the self-employed.

webinars

Learn From the Experts

Sign up now for an upcoming webinar or find materials from a past session. 

Most Popular
Articles

Viewed

Employer Resource Center

Recruiting Mature Workers at Job Fairs

Use This Exhibitor’s Checklist

If you decide to participate in a job fair, consider using this checklist to prepare:

Use recruiters who can relate to a mature audience. People tend to feel more comfortable dealing with others their own age.

Show employees of all ages in your collateral. This can help mature job seekers better relate to the information presented and buy into your company’s age-diverse brand and employment proposition.

Provide a one-page fact sheet covering employee benefits. “The recruiter should extract what would be most relevant to the job seeker,” explains Theodore at TWC Group, adding that recruiters should never make assumptions based on a candidate’s age.

Set up a user-friendly system to handle candidate registration, resume processing and communication. Some individuals returning to the workplace may not have access to the latest technology. “It’s not a matter of dumbing down the technical stuff but communicating with people in a mode that they are most familiar and comfortable with,” says Catlette at Contented Cow Partners.

Offer flexible jobs. A portion of the mature market is interested in jobs that offer flexible hours, days and shifts. “You better be selling flexibility as one of the attributes of your company to that audience if you want to get their attention, otherwise, you’ll be wasting your time,” says,” says Lanzalotto at Yoh.

Provide give-away items that appeal to mature workers. For example, 401(k) planning tools and financial planning calculators, stylish note pads and pens, personal planning calendars, and mobile phone perks are popular among job seekers 50+ at job fairs.

Use fairs as learning opportunities, counseled Brian Margarita, president at TalentFuse, a technology recruiting firm in San Diego. Offer free workshops where candidates can develop new computer skills, for instance.

The key to recruiting mature candidates at any job fair is to understand the profile of the mature market, then appeal to this audience through your company’s brand and messaging. If you can achieve that, you’ll attract qualified applicants who can help your company compete and thrive.

 

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Advertisement

Jobs You Might Like

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Member Benefits AT&T Wireless Cell Phone

Members save 10% on monthly usage charges on qualified AT&T wireless plans.

membership adt

Small business owners save 20% on new installation of any new ADT security system.

UPS Store membership discount aarp benefits

Members save 15% on eligible products/services and 5% on UPS shipping at The UPS Store®.

Member Benefits

Renew today! Members receive exclusive member benefits & affect social change.

Rewards for Good

Your Points Balance:

Learn More

Earn points for completing free online activities designed to enrich your life.

Find more ways to earn points

Redeem your points to save on merchandise, travel, and more.

Find more ways to redeem points

Advertisement

Advance your skills. Transform your career.

Explore your learning possibilities.