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BMW Group

Winner: 2009 AARP International Innovative Employer Award

Health Seminars: The “Fit for Job” and “Fit for Leadership” seminars aim to teach employees about a healthy, balanced diet and physical and mental balance.

Network Rehab: The BMW Group Health service, the company’s health insurance fund, the German Pension Fund, and seven rehabilitation clinics have come together to form “Network Rehab,” an optimized rehabilitation process to help reintegrate employees into the workplace after long illnesses.

Finally, BMW has an initiative to raise employees’ awareness of the importance of early cancer detection.

Diversity Promotion: Cornerstones of BMW’s diversity philosophy are maintaining a culture based on trust, mutual appreciation, and enabling and encouraging each employee in his or her professional development.

BMW supports the UN Initiative Global Compact and conforms to international guidelines set by the International Labor Organization (ILO), the OECD guidelines for multinational companies, and the Business Charter for Sustainable Development of the International Chamber of Commerce (ICC).

The principles of basic labor rights, equal opportunity, and equal treatment are integrated into training programs for employees and managers.

BMW further has a focus on ensuring the working capability of older employees—their physical health and their know-how and competencies. BMW supports project groups with employees of various ages. The company created its “Today for Tomorrow” to intensify the focus on older employees, their working capabilities, and their know-how.

Recruitment: During the recruiting process for a new production site in Leipzig, a special emphasis was placed on hiring unemployed workers over 40. When 130,000 applications failed to yield enough applications from this target group, BMW launched a special project called JOBIMPULS, in cooperation with PUUL GmbH and the Federal Employment Office, which targeted unemployed older workers.

BMW’s interest in older workers is based on its value of social responsibility for the region and its goal of supporting the regional job market. Moreover, a well-balanced age structure allows a continuous change within the labor force and a constant flow of know-how.

Miscellaneous: BMW Group is collaborating with the Works Council to develop new retirement models that will take into account the needs of the individual employee. In addition, the BMW Group has been supporting personal-pensions financing for employees with Personal Provision Capital (PVK) for several years now. An attractive finance model offers associates the opportunity to convert a salary share into a provision for later life.

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