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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Parks Associates Connected Health Summit

Meet Jeff Makowka, AARP market innovation director, at the summit in San Diego, Aug. 30-
Sept. 1. The event provides industry players with in-depth analysis of the implications of the connected health care revolution — and the resulting consumerization of health care — for multiple industries.

Learn more  | Register to attend

FINOVATE Fall 2016

People with an interest or stake in the future of banking and financial technology should consider the event in New York City, Sept. 8-9, where they will have the opportunity to view in-depth demos from cutting-edge start-ups and leading established companies.

Learn more  | Register to attend

Health 2.0 10th Annual Fall Conference

Join the AARP Innovation@50+ team and more than 1,500 health technology peers at the conference, Sept. 25-28, in Santa Clara, Calif. This year’s event will feature more live product demos, speakers, company launches, breakout sessions and more.

Learn more  | Register to attend

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