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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

Innovation@50+ LivePitch & Expo

AARP Innovation@50+ hosts this two-day pitch competition for emerging startups in the caregiving technology and financial technology sectors in Mountain View, Calif., April 12-13, including keynotes, featured speakers and panels of thought leaders from around the globe focusing on innovation for the 50-plus market.

Learn more  |  Register to attend


SXSW Health

The event in Austin, Texas, March 10-14, focuses on innovations that build and support the ecosystem of patients, providers, payers, policy makers, designers, entrepreneurs and investors to improve outcomes in health and health care.

Learn more  |  Register to attend

SXSW Startup Village

The Startup Village track in Austin, Texas, March 10-16, brings together startups, entrepreneurs, investors and innovative tastemakers on topics that range from B2B, B2C, bootstrapping, business strategy, the future of money, startups and anything in-between.

Learn more  |  Register to attend

Annual Conference of the American Society on Aging

The conference offers hundreds of educational sessions, an exhibit hall featuring the latest products and services for older adults and those who serve them, and networking events each day in Chicago, March 20-24.

Learn more  |  Register to attend

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