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Think you know AARP? What you don't know about us may surprise you. Discover all the 'Real Possibilities'

AARP Thought Leadership Topic Page- a man sits with his laptop in a public park

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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Innovation@50+
Events

Healthbeat 2014

Meet members of the AARP Innovation@50+ team at the event in San Francisco, Oct. 27-28. HealthBeat 2014 will examine the many steps in the journey of patients from the data-driven health care generation.

Learn more  |  Register to attend

2014 NVCA Corporate Venture Summit

Meet members of the AARP Innovation@50+ team at the summit in Huntington Beach, Calif., Nov. 6. Summit attendance is by invitation only. To check availability, please contact Janice Mawson.

Learn more

2014 AgeTech West Technology Conference and Expo

AARP Innovation@50+ is proud to sponsor the conference in Seattle, Nov. 17-18. Jeff Makowka, senior strategic advisor of AARP Thought Leadership, will moderate a roundtable session with 50-plus health care consumers, and Jody Holtzman, senior vice president of AARP Thought Leadership, will facilitate the "State of the State of Aging Technology" session. 

Learn more  |  Register to attend

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