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The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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HITLab Innovators Summit

The AARP Innovation@50+ team will be at the summit in New York City, Dec. 3-4. Jeff Makowka, Director, AARP Enterprise Strategy & Innovation, will speak along with leaders in public health, medicine, technology and design discussing health issues and solutions.

Learn more  |  Register to attend