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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Innovation@50+
Events

South by Southwest

Meet members of the AARP Innovation@50+ team at SXSW in Austin, Texas, March 13-17, and engage in one of the most effective channels for promoting your business to professionals connected in the music, film and interactive industries.

Learn more  |  Register to attend

What’s Next Boomer Business Summit

AARP Innovation@50+ is proud to be a platinum sponsor of the summit in Chicago, March 26. We will host the pre-event with members of the Innovation@50+ team speaking and participating in multiple panels throughout the summit.

Learn more  |  Register to attend

Health Experience Refactored

Join members of the Innovation@50+ team at HRX in Boston, April 1-2, to find out what would happen if we could leverage design and technology to transform the health experience.

Learn more  |  Register to attend

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