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Jeff Makowka of AARP Thought Leadership explains how companies offering innovative health products and services for the 50-plus market engage potential customers duing AARP Life@50+ National Events.
Meet members of the AARP Innovation@50+ team at the event Sept. 30–Oct. 1 in Washington, D.C., where innovative thinking from payers, providers, policymakers, health IT and beyond will highlight best-in-class approaches to one of the biggest challenges in health care: patient engagement.
Jody Holtzman, senior vice president of AARP Thought Leadership, will be on hand at the conference in San Mateo, Calif., Oct. 14-15. Engage in practical and in-depth discussions on how emerging and established companies can grow innovative products that enable players to adapt to a fast-changing health care delivery system.