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AARP Home » Home & Family » Personal Technology »E-readers Get Cheaper

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E-readers Get Cheaper

You can thank the iPad for falling e-reader prices.

by: AARP The Magazine Staff, from: AARP The Magazine, September/October 2010 issue

With close to 50 e-book readers crowding the market, a price war may have been inevitable. But some industry observers say it was Apple's successful introduction of the iPad tablet computer—3 million sold in the first 80 days—that got Barnes & Noble to cut the price of its standard Nook e-reader from $259 to $199 on June 21. Hours later, Amazon's Kindle went from $259 to $189. … Back to Article

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