AARP Members Can Access New Grocery Coupon Center

AARP and Coupons.com today announced a new relationship tohelp consumers save money and, at the same time, give back to those in need.The AARP Grocery Coupon Center powered byCoupons.comallows people of all ages to access coupons that will help them save oneveryday items from dozens of leading brands.

Beginning today and continuing through the holiday season, for each coupon printed from the Grocery Coupon Centerand redeemed by December 31, 2009, Coupons.com will donate five cents to thecustomer’s choice of one of a selected number of AARP Foundation charitableinitiatives. The AARP Foundation, AARP’s affiliated charity, helps providesecurity, protection and empowerment for older persons in need.

“Given this difficult economy, many people are looking forways to save money every day,” said Howard Byck, senior vice president oflifestyle products and services for AARP Services, Inc, the wholly-ownedsubsidiary of AARP. “The AARP Grocery Coupon Center powered byCoupons.com will help people avoid the time-consuming process of traditional‘coupon-clipping’ by giving them convenient online access to a collection ofcoupons they can print at home and then use at their local grocery stores. At thesame time, they can give back to those in need.”

Coupon use in general has increased since the economicdownturn began, however the growth in popularity of coupons has beenparticularly significant among AARP members. In fact, a 2008 Scarborough Researchreport found that more than 79 percent of AARP members reported using couponsfor groceries at least once in the previous 12 months. The Grocery Coupon Centerwill make available as many as 100 or more valuable coupons at any given time,with an average savings of more than one dollar per coupon.

“Digital coupon use is growingdramatically, as more and more consumers are looking to save money,” saidSteven Boal, CEO of Coupons.com Incorporated. “We are providing 24/7 access tothe coupons that shoppers want and simultaneously allowing them to directcontributions to worthy causes supported by the AARP Foundation. The moreconsumers save, the more we give.”

Users of the Grocery Coupon Centercan choose to direct donations to one of nine AARP Foundation initiativesdesigned to:

• Assist individuals struggling with the high cost of prescription drugs and basic necessities;
• Provide job training and assistance to older Americans who need to work to make ends meet;
• Help lower-income taxpayers qualify for the right deductions and credits;
• Protect older Americans from consumer fraud and identity theft;
• Protect against age discrimination;
• Help seniors manage their finances so they can remain in their homes and retain their independence;
• Support grandparents raising grandchildren;
• Provide education and training to older women reentering the workforce to support their families; or
• Help improve the lives of all seniors.

At least through Dec. 31, the AARP Grocery Coupon Centerpowered by Coupons.com is available to everyone.