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AARP Arkansas’s Divided We Fail Super Tuesday media member education initiative began in Central Arkansas and Northwest Arkansas newspapers.  AARP Divided We Fail print ads appeared in ten daily and weekly newspapers January 30 – February 5th, reaching more than 280,000 readers in key areas of the state.  AARP Divided We Fail radio ads were broadcast on KARN Radio, reaching nearly half a million listeners around the state.

AARP volunteers in red Divided We Fail shirts holding up red and white Divided We Fail signs brought the message to the grassroots.  They were hard to miss amidst a sea of Clinton campaign signs at the Hillary Clinton campaign event January 30th at North Little Rock High School in Arkansas.  Volunteers and staff have taken the Divided We Fail message to campaign events for John Edwards and for Mike Huckabee, the other presidential candidates who have visited Arkansas during the primary election season.

AARP Arkansas' state director, Maria Reynolds-Diaz, was interviewed by the CBS affiliate TV station, KTHV-Channel 11 following the Clinton event.  DWF media packets were distributed prior to the event and hard copies supplied to a host of national and local media such as Kate Snow of ABC News, the Fox, CBS and NBC affiliate television stations from central Arkansas and Northwest Arkansas, the major print news bureaus in the state as well as the state radio networks and the Arkansas Democrat-Gazette, the statewide daily.  Pledge forms were collected during the Edwards event.