Enter a keyword below to find answers to your AARP Research questions.
Older Adults Have a Better Grasp on Beauty Than Advertisers
Older adults understand beauty better than younger cohorts, while the beauty industry has made necessary but insufficient progress, especially on diversity.
Vital Voices: Financial Security Issues that Impact 45-Plus African American or Black Adults
Many older African Americans are not confident that Social Security will be available when they're ready to retire, according to AARP's Vital Voices survey.
Travel budgets in 2024, on average, match 2023, but about half of older travelers anticipate spending more in 2024, the AARP 2024 Travel Trends survey found.
AARP Vital Voices Research, 2022–2024
AARP Vital Voices Research explores the needs and interests of the 45+ population across the states.
Ageless Desire: Relationships and Sex in Middle Age and Beyond (Ages 40-Plus)
Americans continue to value intimacy with a partner later in life, but what that desire for intimacy looks like varies by age and gender.
AANHPI Representation in Survey Research
Highlights AARP's and their partners' work to find solutions to ongoing AANHPI data inequity.
The Pandemic's Impact on Friendships
Making new friends is more difficult now than prepandemic for many older adults and, for those with friendships, maintaining them is a challenge for some.
Solo Agers Express Contentedness and Concerns
Older Americans who are living alone without a partner or children are largely content with their lives.
Gaming Research: Perceptions of the Impact of Playing Board Games
Most older adults see a connection between play and health and believe that playing board games can help create social connections with family and friends.