AARP Reports on Baby Boomers
1 | 
The Boomer Factor: Rethinking an Underutilized Workforce in Nevada
The approaches used by Nevada employers to retain and recruit workers ages 50+ as well as retain worker and institutional knowledge and experience are examined in surveys conducted with employers in three areas: Clark County, Carson City/Douglas County, and Washoe County.
April 7, 2009
By: Jennifer H. Sauer, M.A., AARP Knowledge Management
AARP Member Opinions on Supportive Services in Georgia
Findings from this survey of AARP members in Georgia show the importance of having services and policies that support family caregivers and point to strong opposition to budget cuts for health and wellness programs. (10 pages)
December 12, 2008
By: Katherine Bridges, M.G.S., AARP Knowledge Management
The Sky's The Limit: Travel Trends Among The Baby Boom Generation & Beyond
Travel is an important part of the lives of Baby Boomers and older adults. Half of Boomers and a third of older adults have a desire to travel and see the world. Released by AARP Services, Inc. and Focalyst, this executive summary of a recent report finds that over 81 million Boomers and older adults are planning to travel in the next year, and will spend a total of $126 billion on their next trip alone.
June 30, 2007
By: Focalyst
Are Americans Talking with Their Parents About Independent Living: A 2007 Study Among Boomer Women
Most boomer women have had conversations with their parents about their ability to live independently as they get older, but less than half have actually begun planning for care their parents might need. Findings from this survey of women age 45+ suggest that significant opportunities exist for educating the public in this area. (10 pages)
November 8, 2007
By: Laura Skufca, AARP Knowledge Management
Boomers Turning 60
With the first wave of the Baby Boom Generation turning 60 in 2006, this AARP telephone survey of 800 boomers born in 1946 explores their thoughts about the significance of reaching this milestone, and assesses their satisfaction with their lives up to now, personal goals and expectations for the future. (26 pages)
June 29, 2006
By: Shalanda Gordon, AARP Knowledge Management; Carol Keegan, AARP Knowledge Management; Linda Fisher, AARP Knowledge Management
The Business Case for Workers Age 50+: Planning for Tomorrow's Talent Needs in Today's Competitive Environment
U. S. companies face potential loss of experienced talent in a wide range of key roles as baby boomers approach traditional retirement age. This study, prepared for AARP by Towers Perrin, a global professional services firm, details the business case for hiring and retaining the 50+ worker as an effective solution to the projected challenge of rising competition for talent in the coming years. (28 pages)
December 28, 2005
By: Towers Perrin
2005 Travel & Adventure Report: A Snapshot of Boomers’ Travel & Adventure Experiences
How do age 41 to 59 boomers’ travel experiences today compare with those of themselves 20 years ago? What are their favorite destinations? Do they consider themselves and their travel activities to be more or less adventurous than their parents? The answers are in this new AARP study of boomers on the move. (12 pages)
October 31, 2005
By: Curt Davies, AARP Knowledge Management
Mother's Day Survey
Annotated questionnaire from the AARP The Magazine survey in April 2005 of over 1,000 baby boomers in which 40 percent named their mother as their favorite parent, compared to only 20 percent saying the same of their father. (4 pages)
May 5, 2005
By: International Communications Research
Baby Boomers Envision Their Retirement: An AARP Segmentation Analysis
This study by Roper Starch Worldwide, Inc. for AARP, illustrates the diversity of Baby Boomers in terms of their attitudes, expectations and behaviors with respect to their retirement. (110 pages)
February 1, 1999
By: Roper Starch Worldwide
Back to the Future: Baby Boomers Keeping the Faith in Public Education
How a nationally representative sample of 1,000 boomers, who graduated from – and have at least one child who attends or attended – a public high school, evaluate their own high school experiences at least 20 years ago and compare them with their present perceptions of how their children are faring in high school today. (12 pages)
January 28, 2005
By: Curt Davies, AARP Knowledge Management
Latest Research
- House of Representatives’ Health Care Reform Plan Surveys
- Protecting Older Investors: 2009 Free Lunch Seminar Report
- A Look at Holiday Spending: An AARP Bulletin Poll
- Personal Finances: The Final Frontier for Social Media
- Neighbors Helping Neighbors: A Qualitative Study of Villages Operating in the District of Columbia
Research Databases
Expand your search beyond AARP:
Internet Resources on Aging A searchable directory of 1,000+ sites for and about older adults.
AgeSource/AgeStats Worldwide Data and statistics on older adults around the world.
Fast Fact
Planned Spending on 2009 Holiday Gifts Among the 45+ Population
