Press Center: News Releases
AARP.org Redesigned As The New Online Destination For Boomers
News Release
April 8, 2008
AARP, the world’s largest membership organization for the 50+ community, today announced the relaunch of its Web site, AARP.org. The new Web site targets boomers with social networking opportunities, expert content and entertainment tailored to their unique needs. One of the key components of the newly revamped site is the expansion of AARP Bulletin’s print publication into a daily news site, AARP Bulletin Today, the only online news source catering specifically to the 50+ demographic.
“AARP.org has been reinvented as the online destination for those who want to stay connected, informed and engaged,” said AARP CEO Bill Novelli. “AARP.org is designed to meet the needs of a generation that is increasingly online. There are nearly 80 million boomers in America. This influential generation comprises about one third of online users – users who may feel out of place on networking sites aimed at their children and grandchildren, but who are looking to connect with family and friends online.”
AARP Bulletin Today is the go-to news source for 50+ Americans and offers daily news and exclusive features brought to life with multimedia and interactivity to engage readers in a variety of ways. Some new, engaging, and useful features include columns such as Scam Alert, Save a Buck, Outrage of the Week, Ask the Experts, What I Really Know, Health Discoveries, Myth Busters, Ask Ms. Medicare, Campaign Watch, and Databank USA. The new site offers more original content and news reporting from the same team that has delivered trusted, credible, and actionable news and information through the AARP Bulletin. The site will also deliver targeted news feeds for breaking news specifically on 50+ issues, from hundreds of top news sources.
AARP is also launching a new online social network that addresses the needs of the 50+ audience. Social networking sites have become increasingly popular, but are mainly targeted to the 20+ age group. As a trusted name for people over 50 with nearly 40 million members, AARP aims to fill the social networking void online for the 50+ demographic with the newly redesigned AARP.org.
In addition to social networking, AARP.org now offers many ways to engage users, including:
* Content from our world class publications: AARP The Magazine, AARP Bulletin, and AARP Segunda Juventud;
* Entertaining content and exclusive games and interactive tools;
* Access to subject experts including Peter Greenberg, Carole Carson, Martina Navratilova, and many more; and
* Discounts from AARP partners in health, finance, travel, and more.
The exciting new features and best-in-class content offered at AARP.org are not exclusive to AARP members; anyone with access to the internet can participate in a safe and trusted online community at AARP.org. Throughout the year, the Web site will continue to be upgraded to meet the needs of AARP’s growing online community. The redesigned Web site is live at www.aarp.org and the new and improved AARP Bulletin Today can be found at http://bulletin.aarp.org.
ABOUT AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 39 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.