Protecting Your Pooch

Nearly a dozen firms offer health insurance for pets; this is a fast-growing industry. Unfortunately, the search for a decent policy exposes consumers to the same basic problems that spurred health care reform: high costs, shifting rules, and fine print that makes it hard to know what you're buying. For example, policies vary widely. The nonprofit American Society for the Prevention of Cruelty to Animals, partnering with Hartville Group, offers four levels of coverage—from accidents only ($9.50 a month for dogs; $7.50 for cats) to comprehensive protection ($59 a month for dogs; $51 for cats). Some insurers' plans hit $75 or more a month. … Back to Article