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Effective Communication Strategies

The secrets to getting through to absolutely anyone

Dr. Mark Goulston shares nine rules and 12 techniques to grease the wheels of conversation and persuasion in his book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone.

From learning how to make a "power apology" to soothing chronic complainers, Dr. Goulston tells host Mike Cuthbert that getting what you want may be easier than you think.

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