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Once Upon a Car

The near demise and revival of America’s auto industry

Over the past decade, the American auto industry has financially struggled, nearly collapsed, and is finally on its way to recovery. Author Bill Vlasic, the Detroit bureau chief for the New York Times, gives a detailed account of the American auto industry’s fight for survival in his new book, Once Upon a Car.

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Two of the iconic big three auto manufacturers, General Motors and Chrysler’s recovery is still uncertain, even after receiving financial assistance from the federal government. Ford, on the other hand, is starting to thrive after dealing with economic hardships on its own. Mr. Vlasic offers many new insights into why Ford managed to avoid bankruptcy and examines the effects that the failures of these companies will have on the national economy.

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