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AARP Bulletin Survey on Midterm Elections

by Laura Skufca, AARP Research & Strategic Analysis, AARP Research, October 2010

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The AARP Bulletin commissioned a nationwide survey in August 2010 to assess overall interest and intent to vote in the upcoming midterm elections this November.  The survey also looked at the various factors people consider when choosing a candidate.

Key findings include:

  • Eight in ten Americans age 50 and older (80%) said they planned to vote in the November midterm election compared to 65% of adults overall. 
  • More than two-thirds of Americans (68%) indicated that they were interested in the upcoming midterm election. 
  • Character or personal quality of a candidate and positions on key issues matter most when choosing a candidate for a national or state office. 
  • Nine in ten adults (90%) indicated that the issue of jobs will influence how they will vote in November. 
  • Disgust with politics was the most commonly cited reason why adults do not plan to vote. 

The survey was conducted for AARP by Social Science Research Solutions (SSRS), an independent research firm.  Interviews were conducted August 18-25, 2010 among a nationally representative sample of 1,051 adults age 18 and older.  For more information, contact Laura Skufca at (202) 434-6285 (4 pages)