Socially conscious attitudes are a driving force for how boomers shop and the brands they choose to buy. Released by AARP Services Inc. and Focalyst, this executive summary of a recent report finds that 40-million boomers use their purchasing power to buy environmentally safe brands. Referred to as "Green Boomers," this large segment is often more demanding of quality in the products and services they buy, more attuned to advertising, both positively and negatively, and exhibit higher brand loyalty than other boomers. … Back to Article
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