AARP Membership: Just $16 a Year

Highlights

Close

AARP® Prescription Discounts Provided by Catamaran

Members can print a free Rx discount card

AARP Salutes Our Heroes

Thanks to the veterans who served our country

Savings Icon

Tanger Outlets

Access to a free coupon book

Technical Icon

Black Community

How to live your best life

Tell Us Your Story

Ever had trouble paying for
health care?

Contests and
Sweeps

You Could Win $50,000!

Plus you’ll get free tips and tools to help you find your perfect path to retirement
See official rules.

Today's
news

Most Popular
Articles

Viewed

Recommended

Commented

How Insights on 50+ Adults Can be Useful to Local Businesses

  • Text
  • Print
  • Comments
  • Recommend

This presentation examines current trends that affect older adults as well as demographics, life events, activities, and attitudes of the 50+.  

Many trends affect the behaviors and attitudes of 50+ adults.  While consumer confidence is slowly increasing, personal savings rates are higher than pre-recession levels.  Unemployment rates are slightly lower for older adults; however, older adults remain unemployed for longer periods of time than their younger counterparts.  Older adults are experiencing higher out of pocket health care costs and as a result many are not going to doctors or health care professionals for treatment as often.  About as many older adults live in multigenerational households as those who live alone.  Although fewer older adults use technology compared to their younger counterparts technology use among older adults is on the rise.  

There are approximately 100 million 50+ adults and this population is projected to increase to 160 million by 2050.  Not only is the 50+ population going to grow in size but it will also become more diverse as both the African American and Hispanic 50+ populations greatly increase by 2050.  

Older adults are most interested in spending their personal and leisure time with friends and family and doing activities that center around their hobbies, travel, entertaining, reading, cooking, and physical and brain fitness.  Older adults are also spending their personal time volunteering in activities that involve helping people with disabilities, distributing food, and fundraising for a good cause.  

Fifty plus adults say issues and activities around health, financial security, and spending time with family friends are the most important in their lives.  Specifically, many want to stay physically and mentally healthy and are engaging in activities to help them achieve these goals.  Many older adults are concerned about having enough money to live comfortably in their retirement and be able to do the things they want to do.  Moreover, older adults are not satisfied with their financial situation and are not confident that Social Security will continue to provide benefits of at least equal value to the benefits received by current retirees.  

Many older adults have become grandparents in recent years.  Fifty plus adults spend time with their grandchildren on a regular basis and many also spend money on grandchildren for things like gifts, entertainment, education, and everyday expenses.

For more information on this presentation, please contact Joanne Binette at (202) 434-6303 or jbinette@aarp.org.

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

You must be signed in to comment.

Sign In | Register

More comments »

washington watch

AARP Advocacy

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

financial products

Member access to financial and insurance products and services at AARPfinancial.com.

Grandson (8-9) whispering to grandfather, close-up

Members save on hearing care with the AARP® Hearing Care Program provided by HearUSA.

AARP Discounts on Consumer Cellular Phones and Plans

Members save 5% on monthly service and usage charges with Consumer Cellular.

Member Benefits

Members receive exclusive member benefits & affect social change. Join Today

Featured
Groups

Politics — Current Events

Speak out on the issues and controversies of the day. Discuss

Issues & Elections

Civil, bipartisan discussions of today's issues and topics of national interest. Discuss