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AARP holds senators accountable for key bipartisan Medicare vote. Learn more

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Is Gray the New Blonde?

Move over youth market! Advertisers set their sights on the baby boomer demographic

Never in her wildest dreams did Cindy Joseph ever imagine that her white hair and mature face would get her anything more than a discount at her favorite restaurant. Until one day when a casting agent approached her on the streets of New York City and asked her to model for a Dolce & Gabbana campaign. This unexpected discovery and first photo shoot led to a contract with one of the city’s most prestigious modeling agencies.
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