Youth worship continues to be a marketing mantra, and it rankles people over 55, who feel largely ignored by advertisers except when it comes to products that play into the notion of aging as a disease that must be cured. Fortunes have been made by astute manufacturers who have catered to boomer consumers throughout their lives with products from the Band-Aid to the mini-van. But on Madison Avenue, the young consumer is still king.
… Back to Article
Join AARP Today!
Join for Just $16 A Year
- Discounts on travel and everyday savings
- Subscription to AARP The Magazine
- Free membership for your spouse or partner
Tell Us WhatYou Think
Please leave your comment below.
You must be signed in to comment.
Sign In | Register