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Inside E Street

Boomer Consumers

Boomers are ones of America’s biggest spenders. But why do they feel ignored by advertisers?

Youth worship continues to be a marketing mantra, and it rankles people over 55, who feel largely ignored by advertisers except when it comes to products that play into the notion of aging as a disease that must be cured. Fortunes have been made by astute manufacturers who have catered to boomer consumers throughout their lives with products from the Band-Aid to the mini-van.  But on Madison Avenue, the young consumer is still king.
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