Alert
Close

Get free help preparing your taxes from AARP Foundation Tax-Aide. Find a location

Contests and
Sweeps

Rewards for Good Sweepstakes

Learn about Rewards for Good and you could win $25,000! See official rules.

Happiness
poll

most popular
articles

Viewed

Inside E Street

Boomer Consumers

Boomers are ones of America’s biggest spenders. But why do they feel ignored by advertisers?

Youth worship continues to be a marketing mantra, and it rankles people over 55, who feel largely ignored by advertisers except when it comes to products that play into the notion of aging as a disease that must be cured. Fortunes have been made by astute manufacturers who have catered to boomer consumers throughout their lives with products from the Band-Aid to the mini-van.  But on Madison Avenue, the young consumer is still king.
Back to Article

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.


Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

membership ancestry

Members save 30% on  a one-year subscription to Ancestry.com.

Grocery Coupon Center

Members can print savings coupons at the Grocery Coupon Center powered by Coupons.com.

Member Benefits Discounts Angie's List

Members can save 25% to 45% on their Angie's List membership.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.