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My Generation

Peter Guber Tells to Win

Hollywood movie mogul Peter Guber shares stories from his book, "Tell to Win"

Peter Guber is one of the most successful and respected filmmakers in Hollywood. He got his hands dirty on such unforgettable flicks as Rain Man, the original Batman and The Color Purple, among many others. But more impressive than his screen credits is his incredible ability to motivate and manage people. He accomplishes this through the power of storytelling, a skill that he says is crucial to being successful in life.

See also: Book review of "Tell to Win."

In his new book, Tell to Win: Persuade, Connect and Triumph with the Hidden Power of Story, Guber says that we all have the ability to tell meaningful, persuasive and goal-oriented stories, but it takes planning and passion. The best stories, he says, are the ones that aim at the heart and resonate with your audience in a memorable and actionable way.

My Generation sat down with the Hollywood movie mogul to uncover more of his winning tips for telling a purposeful story.

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