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Do you use any other medium to advertise; newspaper, magazines, ezines, etc...
I have had a little luck using internet classifieds - free of course.
I use Post Cards, Brochures, Flyers and also a listing in the Yellow Book. Depending on what your advertising budget is can determine what kind of offline advertising is available. Also, what you are trying to market. If you would like I can send you some links for free online advertising, if you have products that you market you can also set up an adsense account with Google.
Good Luck and continued success in your business,