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How helpful to you find the price per unit that appears along with the actual price of an item at the grocery store? Do you use unit prices to save money?
I find it very helpful to see unit pricing on items, especially when I don't have a favorite brand. If you browse the "On Your Side" group, you'll see that I already started a topic about "Being a Savvy Consumer ..".
A few months ago, I had to buy olive oil, and the prices really range, between regular, organic, organic extra virgin, and then between domestic, imported & store brands, so I always check the unit pricing. I bought a domestic organic EVOO that was labeled lower per ounce, but it rang up 4 times the price at checkout! It turns out that the stock person put all those bottles by the wrong sign .. so I got it for the lower price listed on the shelf!
My big complaint is when unit pricing isn't consistent, between similar items, and may not even been in the measuring units normally used to price/sell that type of item. For example, say there are 2 similar oranges side-by-side; one is priced per orange, and the other is priced per lb; without a scale & calculator, that would be a difficult for most customers to compare. Same thing with packaged goods, where some are priced per weight & others by volume.